Archive for July, 2008

It’s been three years in the planning, six months in the deliberating, over 4,000 music tracks reviewed, sixteen table plans torn up and eleven venue endured Ruth’s meticulously planned plan (as only you clients would understand!), but Ruth & Graham finally tied the knot last weekend and a great time was had by all – as you can see. The Belle Epoque in Knutsford was a fitting location for the event, providing excellent food, service and backdrop for the entire day.

Love was certainly in the air as we mixed with staff from the the aforementioned and our rather larger rival, BJL – now you don’t often see that on a Saturday night in Knutsford!

They’re off on honeymoon now, so we get a (small) breathing space before the net big events at Access – our first baby, our first batch of eggs and talk about the next wedding!!!

Anyhow, best of luck to the happy couple (’you’ll need it Pal’ as John was heard telling Graham on one of his many fatherly chats) and get back to work soon!

Wow, after complaining so much about blogging, this is my third post in a row. I’m becoming even more nerdy. Ah well.

I thought I’d bring up the subject of good typography practice, particularly in headlines. Too often now we seen overly long headlines and worse still all in capital letters.

It’s much easier to read a short headline in lowercase or even sentence case than it is ALL IN CAPITALS.

Did you know the brain registers lower case type much quicker than it does capitals? Did you know that the letters don’t even have to be in the same order?

As long as the first and last characters are correct your brain can still quickly decipher the text.

Here’s a good example:

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

You shouldn’t create headlines all in capitals, and worse still, whole paragraphs in capitals; it just registers on the brain as rectangles and makes it that much more difficult to read.

Last week I blogged about our Chip Shop nominations. I know we’re all especially happy that our Body Worlds lift idea made the grade, but it got me thinking.

What else could you do with a lift?

These are just a few I found on the net…