Archive for June, 2010

It’s the unavoidable catch 22. Finances are tight so the last thing you want to do is spend more, but people still need to know about your products and services. The secret to surviving any budget crisis is not to stop spending altogether, but to spend smarter. Find new ways to communicate with your audience and your campaign will pay for itself. We’ve pulled together a few tips that will stretch your imagination, not your budget.

Join the digital revolution…

Online advertising is the most accountable medium available. Once you’ve got a great campaign idea, replicate it across the formats that are most relevant to your consumers and use the marketing intelligence it provides to build your brand.

Poke, Blog and Tweet…

Make use of the vast array of social media platforms to get your message across. Create your own Facebook page, start your own tweets on Twitter or run a regular blog to tell people about your brand. It’s a quick and easy way to get free publicity.

Access Twitter Page

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30 seconds in Wales
(17 hours behind the scenes of our Welsh TV commercial)

We all met up in a dark underpass in Cardiff one chilly evening in May. Our star actress, the lovely Ffion, had to walk back and forth for about 5 hours with a scary guy stalking her and we soon attracted a row of onlookers gathering to watch what was going on. We were all very impressed by the girl who turned up at 8pm and stayed all night long watching, she almost felt like one of the crew in the end! I was glad I’d invested in some new gloves earlier that day as it did get rather cold, but our 11pm pizzas kept us going till about 1am before we packed up all our equipment and went back to the hotel.

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Ladies and gentlemen,

Did you know that these lovely chaps are blowing into a Vuvuzela?

The Vuvuzela

It’s a large horn-type instrument used to create a cacophony of monotone rumblings during African sporting events. If you’re planning to watch any of the World Cup, chances are you’ll be familiar with the sound it makes in a few days time. Unlike Samba drums which are used sporadically during games in South America, these things are used constantly for the full 90 minutes.

It’s certainly making shockwaves. Massive amounts of pressure have been put on FIFA to ban the instrument, not only because of the annoyance factor but also in light of recent reports which claim it can ‘permanently damage hearing’. FIFA duly responded by giving the Vuvuzela its seal of approval.

Fair play I say. It may be excruciating on the ears (fact) but how wrong would it have been to finally give the World Cup to an African nation, only to tell them not to host it in their true spirit and tradition? Plus, if it drowns out some of the dross we’re forced to listen to from the commentary box, I say ‘hoorah for the Vuvuzela!!’

Experience the sound of a Vuvuzela for yourself…

“One word, one look, one gesture…..To you it’s nothing but it all adds up.”

Access were recently featured in the Manchester Evening News for our latest campaign for the Welsh Assembly Government. This is high profile campaign that tackles sexist behavior and violence against women.

For more information visit the “One step too far” website.

Where does harmless end and abusive begin?

We’re just  in the process of rolling out our summer of events programme for Visit Chester and Cheshire. Mia’s created some lovely looking artwork including press ads, leaflets and city dressing.

Eventful Escapes with Visit Chester & Cheshire

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Wolf whistles, horn beeps and pub jeers may seem like innocent behaviour to most people, but it all adds up for women on the end of abusive behaviour. If left unchecked, it can fuel the acceptance of other controlling actions towards women such as emotional and even physical abuse.

The Welsh Assembly Government (WAG) wanted to create a powerful regional TV campaign to get people talking about gender discrimination and highlight the problems of going ‘one step too far’. Access have produced 2 x 30’ commercials, a series of outdoor ads and website visuals for www.onesteptoofar.org

The shoot went without a hitch and the campaign is due to air in Wales in June.