Blog Archive June 2010

How can you make the most of your marketing budget?

Submitted by Helen Holmes on 22 June 2010

It’s the unavoidable catch 22. Finances are tight so the last thing you want to do is spend more, but people still need to know about your products and services. The secret to surviving any budget crisis is not to stop spending altogether, but to spend smarter. Find new ways to communicate with your audience and your campaign will pay for itself. We’ve pulled together a few tips that will stretch your imagination, not your budget.

One step too far – the production of our latest TV campaign

Submitted by Mia Horton on 17 June 2010

30 seconds in Wales
(17 hours behind the scenes of our Welsh TV commercial)

We all met up in a dark underpass in Cardiff one chilly evening in May. Our star actress, the lovely Ffion, had to walk back and forth for about 5 hours with a scary guy stalking her and we soon attracted a row of onlookers gathering to watch what was going on. We were all very impressed by the girl who turned up at 8pm and stayed all night long watching, she almost felt like one of the crew in the end! I was glad I’d invested in some new gloves earlier that day as it did get rather cold, but our 11pm pizzas kept us going till about 1am before we packed up all our equipment and went back to the hotel.

Yah to Vuvuzelas?

Submitted by Anthony Neate on 8 June 2010

Ladies and gentlemen,

Did you know that these lovely chaps are blowing into a Vuvuzela?

The Vuvuzela

It all adds up for Access – Manchester Evening News

Submitted by Helen Holmes on 7 June 2010

“One word, one look, one gesture…..To you it’s nothing but it all adds up.”

Access were recently featured in the Manchester Evening News for our latest campaign for the Welsh Assembly Government. This is high profile campaign that tackles sexist behavior and violence against women.

For more information visit the “One step too far” website.

Where does harmless end and abusive begin?

Access is in for an eventful summer

Submitted by Helen Holmes on 4 June 2010

We’re just  in the process of rolling out our summer of events programme for Visit Chester and Cheshire. Mia’s created some lovely looking artwork including press ads, leaflets and city dressing.

Lights, camera, action against Domestic Violence

Submitted by Mark Hope on 1 June 2010

The Welsh Assembly Government (WAG) wanted to create a powerful regional TV campaign to get people talking about gender discrimination and highlight the problems of going ‘one step too far’. Access have produced 2 x 30’ commercials, a series of outdoor ads and website visuals for www.onesteptoofar.org

The shoot went without a hitch and the campaign is due to air in Wales in June.

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