Blog Archive February 2012

Has email marketing finally come of age?

Submitted by Simon Landi on 23 February 2012

With the average business user now receiving in excess of 300 emails a day, it’s important if you’re investing in email marketing that it’s not a complete waste of time!

But that’s easier said than done.

Content is King and User Experience a mere subject...

Submitted by Simon Landi on 17 February 2012

We all know content is king - and the Official Barclays Premier League Fantasy Football website is no exception - especially when I'm sitting proudly at the top of the Access league...

But it's also an extremely frustrating site which isn't the best designed and doesn't have the user experience at the heart of it's layout. For instance why should I have to re-sign in every time I want to check any aspect of my account? (I know the new European Cookie Law is due soon, but I'm sure it's nothing to do with that). But it's the mobile experience that annoys me the most. Last Saturday morning I tried for nearly half an hour to login, change my team and transfer one player to no avail - and of course I'm glad!

 

Search Engine Marketing: A Break From The Norm

Submitted by Anthony Neate on 14 February 2012

Search Engine Marketing with Norman Bates

According to Norman Bates in the 1960 Hitchcock masterpiece Psycho, “a boy’s best friend is his mother”. I used to agree with him, until now. The problem is, lots of things have changed since Norman was helping mother run the Bates Motel off the old highway 10, not least within the search engine marketing landscape. In this ever-changing arena, how are we supposed to keep up-to-date with latest terminology and key phrases?

Dr. Evil Appointed Google CEO

Submitted by Anthony Neate on 1 February 2012

Dr. EvilNot really. But perhaps you'd be forgiven for thinking he has.

As you may or may not have heard, Google has announced changes to its privacy ‘agreements’ which will create a single, unified policy across all of its products. This has caused a bit of a stir in some circles (see what I did there with the Google+ thing), as Google will now be tracking users across all of its services, from YouTube to Gmail, whilst being able to tailor ads and search results to specific individuals.

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