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	<title>Access Blog &#124; Advertising. Design. Digital. Direct marketing. &#187; Advisement</title>
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		<title>Mac Vs PC</title>
		<link>http://www.accessadvertising.co.uk/blog/2009/01/mac-vs-pc/</link>
		<comments>http://www.accessadvertising.co.uk/blog/2009/01/mac-vs-pc/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 12:07:43 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[General posts]]></category>
		<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[Advisement]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://staging.accessadvertising.co.uk/blog/?p=26</guid>
		<description><![CDATA[As we all know, Macs are vastly superior to PCs. Seems like Microsoft knows it too. It has been discovered that the recent &#8216;I&#8217;m a PC&#8217; TV ads were actually created on a Mac! Apparently, a Flickr user called LuisDS made the ironic discovery after looking at some of the metadata embedded in the video [...]]]></description>
			<content:encoded><![CDATA[<p>As we all know, Macs are vastly superior to PCs. Seems like Microsoft knows it too. It has been discovered that the recent &#8216;I&#8217;m a PC&#8217; TV ads were actually created on a Mac! Apparently, a Flickr user called LuisDS made the ironic discovery after looking at some of the metadata embedded in the video file. It was made on a Mac using Adobe CS3 software. Microsoft kind of defended itself by saying:</p>
<blockquote><p>&#8220;As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit, and distribute content, including both Macs and PCs.&#8221;</p></blockquote>
<p>OK, they fobbed it off onto the Ad Agency, which as we all know use Macs. That&#8217;s not the end of Microsoft&#8217;s tale of deception though&#8230;</p>
<p>A new ad for a Windows only piece of software called &#8216;SongSmith&#8217; has just been released. This lets the user start singing and the software creates a tune on the fly. Sounds fun, wish they had it for the Mac&#8230;</p>
<p>Going off the TV ad it would appear the software IS available for Mac users as it is shown running on a MacBook Pro!</p>
<p>They&#8217;ve attempted to cover the Apple logo with stickers but it&#8217;s still easilly identifyable as a MacBook. 20 seconds later it&#8217;s shown running on a real PC laptop that looks about 6 inches thick.</p>
<p>Here&#8217;s the ad. I&#8217;m sure the general cheesyness of the ad must be intentional, although why I can&#8217;t imagine. There&#8217;s a really funny part where one guy says &#8220;Microsoft huh? so it must be really easy to use&#8221;</p>
<p>Hmmm, pull the other one Microsoft, they&#8217;re probably running it on a Mac because it&#8217;s <a href="http://www.theinquirer.net/inquirer/news/084/1020084/macs-run-vista-better-pcs">more stable at running Windows than regular PCs are</a>.</p>
<p>[There is a video that cannot be displayed in this feed. <a href="http://www.accessadvertising.co.uk/blog/2009/01/mac-vs-pc/">Visit the blog entry to see the video.]</a></p>
<p>It has been suggested that the placement of the MacBook is intentional so as to cause a storm and be a viral hit on youtube. Perhaps, but if that was the case you&#8217;d make damn sure you did a good job on the ad, make it on a Mac even.</p>
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