How can you make the most of your marketing budget?
June 22nd, 2010 by Helen Holmes
It’s the unavoidable catch 22. Finances are tight so the last thing you want to do is spend more, but people still need to know about your products and services. The secret to surviving any budget crisis is not to stop spending altogether, but to spend smarter. Find new ways to communicate with your audience and your campaign will pay for itself. We’ve pulled together a few tips that will stretch your imagination, not your budget.
Join the digital revolution…
Online advertising is the most accountable medium available. Once you’ve got a great campaign idea, replicate it across the formats that are most relevant to your consumers and use the marketing intelligence it provides to build your brand.
Poke, Blog and Tweet…
Make use of the vast array of social media platforms to get your message across. Create your own Facebook page, start your own tweets on Twitter or run a regular blog to tell people about your brand. It’s a quick and easy way to get free publicity.
Access Twitter Page
