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Brian Tracy is the master when it comes to using the power of psychology when selling just about anything to anyone. He really knows his stuff better than anyone else. I’m in awe of his prowess and success. See for yourself here www.briantracy.com – but first read on, it will make more sense.

In all of his many books he’s published however, he’s never actually conveyed the technique of using his approach to selling via the Internet. You see all of what he says is so true about having clear sales goals, understanding why people buy, how being creative sells, getting appointments, generating desire etc but we all know that our normal offline lives are very different to the way we behave online. The selling game has changed and the world operates by very different rules. New rules created entirely by the Internet.

In a series of blog posts I want to share 8 psychological phenomena that work beautifully when it comes to online sales. Learn, master and apply these and your online success will definitely soar.

Once upon a time a commercial break was full of dull ads and funny ads and clever ads and beautiful ads and expensive ads and cheap ads. Recently however there's a growing trend of ads that make you stop and think, "What…the…hell…just…happened…to…my…TV?"

What have #catswiththumbs got to do with the price of milk these days?

“If you build a PPC Campaign correctly, targeted traffic will come”

That’s what Ray Liotta said in the 1989 classic ‘Field of Dreams.’ OK, I added a few words in to make it relevant to this post, but in essence we can take what he said and use it as inspiration for building highly relevant, better performing PPC campaigns.

Clickthrough Rate (CTR) is one of the most important factors in ensuring a good performing PPC campaign. Not only does it give a clear indication of the relevance of the traffic that you’re generating, it is also one of the defining factors of Quality score. This means that by increasing your CTR, you could get more out of your clients’ money!

Read on for 10 easy to implement tips to maximise your CTR.

As a West Ham fan (of sorts) for the best part of 35 years I was unfortunate to have been at Wigan yesterday to see the polish being applied to the final nail in the coffin of a team that has failed to deliver for the past three seasons, when my day was saved by an inspired group of Millwall fans who had perfected the art of communication.

To effect the perfect message to your target audience (however niche the audience is – in this case 7,000 travelling West Ham fans), with precision timing and relevance is the holy grail of marketing, normally only achieved by digital means these days – and to do it in a quirky, funny and a non-digital way, is even better. So to this this flying above the ground immediately after Wigan had scored their equalizer  – thus relegating West Ham was a marketeers dream.

Quality! I’m gutted – not ‘cos West Ham were relegated – but because i didn’t think of it.

Read more about the stunt on the Daily Mail’s website