aldi

The budget supermarket brand Aldi are the latest company to hit upon the idea of getting their own customers to come up with 'the goods' for them.

I've just had their latest emailer featuring a competition 'Upload your TV script'. Clicking on the link takes you to a nicely designed interface, which leads you by the hand in submitting your great idea to them. There's space to set the scene with background information and boxes to enter your actor's dialogue.

Well what can I say. There are not enough adverts out there anymore that make you chuckle out loud, but for me Aldi's efforts definitely struck a chord.

Humour is always a great way to connect with an audience, doing it right means not only engaging the viewer but ensuring they remember your product, and I think Aldi has managed to do this perfectly.

Whether it’s the “gin loving pensioner”, the “like it parrot” or more recently their spin on the Special K adverts, they never fail to amuse.