Submitted by Simon Landi on 10 April 2012
I recently returned (Twitter followers might already be aware), from a trip to New York City - definitely one of the World's most exciting and vibrant places to visit. And a City that (as you'd expect) has embraced the digital revolution with gusto; which is great when you're trying to figure out the Subway map, book a restaurant in SoHo, find tickets for a bus tour or check times for a show on Broadway. WiFi is as popular as the Yellow Taxi, and it’s just what you need if you want to advise others of good and bad service provided by hotels, restaurants, shops... etc
Submitted by Lois Keogh on 17 January 2012
I was never one to disagree with the power of social media, nor was I one to advocate it. As a recent graduate my usage of Facebook, YouTube and Twitter was only limited to the ‘social’ side of social media – uploading regrettable pictures, watching an endless amount of videos and following the cast of Made in Chelsea. But as the newest member of Access [Hi!] I have, for the last month been in a state of information overload, exciting really; a prime example would be this blog, it’s the first one I have ever written.
Submitted by Nyree Hughes on 10 November 2011
Thinking about ways to grow an engaging online presence is a big discussion area for the public sector, particularly when it comes down to winning the hearts of community audiences to give value and an all-round positive experience.
Whether that includes being able to request library books via a Smartphone app or getting in touch with the local constabulary on Twitter. Being innovative and engaging, knowledgeable and transparent is a top priority.
Unfortunately, time poor and cash strapped departments make it even harder for public sector marketing teams to get to grips with this fast changing environment.
Can you justify bringing in an expert, an experienced marketer just to look after social media?
Submitted by Simon Landi on 12 September 2011
Are exhibitions back in vogue?
I certainly think so. We’ve managed numerous exhibitions for our clients over the past few months, so I thought I’d highlight the key areas for consideration that we have identified to deliver successful shows. But before I get onto that I just wanted to explore a little more of the reasons behind the resurgence in exhibitions and shows – and in my opinion it’s down to two things: the internet and social media.
Submitted by Barry McPhillips on 6 July 2011
Brian Tracy is the master when it comes to using the power of psychology when selling just about anything to anyone. He really knows his stuff better than anyone else. I’m in awe of his prowess and success. See for yourself here www.briantracy.com – but first read on, it will make more sense.
In all of his many books he’s published however, he’s never actually conveyed the technique of using his approach to selling via the Internet. You see all of what he says is so true about having clear sales goals, understanding why people buy, how being creative sells, getting appointments, generating desire etc but we all know that our normal offline lives are very different to the way we behave online. The selling game has changed and the world operates by very different rules. New rules created entirely by the Internet.
In a series of blog posts I want to share 8 psychological phenomena that work beautifully when it comes to online sales. Learn, master and apply these and your online success will definitely soar.
Submitted by Michelle Sussams on 4 July 2011
On 30th June, around a hundred people including Suzi and myself celebrated the one year anniversary of Social Media Day with an event hosted by Mashable, in Castlefield, Manchester. There were speakers from Greater Manchester Police, BBC North West Tonight, Manchester City Football Club and Miss Cay.
My favourite idea that the Greater Manchester Police talked about was an idea they created to raise awareness about alcohol induced violence. They created a page where you could upload a photograph and put yourself in a prison cell. The concept was you will end up behind bars if you become drunk and disorderly. This idea worked great with social media and became a big success. I thought the idea was simple but fun and effective.
Submitted by Mark Holland on 1 July 2011
Once upon a time a commercial break was full of dull ads and funny ads and clever ads and beautiful ads and expensive ads and cheap ads. Recently however there's a growing trend of ads that make you stop and think, "What…the…hell…just…happened…to…my…TV?"
What have #catswiththumbs got to do with the price of milk these days?
