Marketing

End of an era

On 23^rd June 2011, the Government officially announced the closure of the Central Office of Information (COI). The statement told the press that they ‘had opted against a communications hub’, something that had previously co-ordinated and developed strategy and work across government departments, and was working to ‘capitalise the communication expertise within government departments.’

With the average business user now receiving in excess of 300 emails a day, it’s important if you’re investing in email marketing that it’s not a complete waste of time!

But that’s easier said than done.

It’s the unavoidable catch 22. Finances are tight so the last thing you want to do is spend more, but people still need to know about your products and services. The secret to surviving any budget crisis is not to stop spending altogether, but to spend smarter. Find new ways to communicate with your audience and your campaign will pay for itself. We’ve pulled together a few tips that will stretch your imagination, not your budget.