social marketing

I was never one to disagree with the power of social media, nor was I one to advocate it.  As a recent graduate my usage of Facebook, YouTube and Twitter was only limited to the ‘social’ side of social media – uploading regrettable pictures, watching an endless amount of videos and following the cast of Made in Chelsea.  But as the newest member of Access [Hi!] I have, for the last month been in a state of information overload, exciting really; a prime example would be this blog, it’s the first one I have ever written. 

It’s the unavoidable catch 22. Finances are tight so the last thing you want to do is spend more, but people still need to know about your products and services. The secret to surviving any budget crisis is not to stop spending altogether, but to spend smarter. Find new ways to communicate with your audience and your campaign will pay for itself. We’ve pulled together a few tips that will stretch your imagination, not your budget.

Recently (OK not that recently), I was lucky enough to hear Sienne Veit speak at the How Do Mobile Marketing Conference in Manchester. Sienne is Social and Mobile Commerce Development Manager at Marks and Spencer and had plenty of interesting insights to share about the challenges for brands like M&S working across new online channels, such as mobile. She was a pleasure to listen to and was clearly very passionate about weaving Mobile and Social into everything M&S do.