Welsh Assembly Government

30 seconds in Wales
(17 hours behind the scenes of our Welsh TV commercial)

We all met up in a dark underpass in Cardiff one chilly evening in May. Our star actress, the lovely Ffion, had to walk back and forth for about 5 hours with a scary guy stalking her and we soon attracted a row of onlookers gathering to watch what was going on. We were all very impressed by the girl who turned up at 8pm and stayed all night long watching, she almost felt like one of the crew in the end! I was glad I’d invested in some new gloves earlier that day as it did get rather cold, but our 11pm pizzas kept us going till about 1am before we packed up all our equipment and went back to the hotel.

“One word, one look, one gesture…..To you it’s nothing but it all adds up.”

Access were recently featured in the Manchester Evening News for our latest campaign for the Welsh Assembly Government. This is high profile campaign that tackles sexist behavior and violence against women.

For more information visit the “One step too far” website.

The Welsh Assembly Government (WAG) wanted to create a powerful regional TV campaign to get people talking about gender discrimination and highlight the problems of going ‘one step too far’. Access have produced 2 x 30’ commercials, a series of outdoor ads and website visuals for www.onesteptoofar.org

The shoot went without a hitch and the campaign is due to air in Wales in June.