The brief
To ‘get Manchester bums on seats’ – to drive Mancunian visits to the racecourse during one of the worst periods in corporate entertaining history!
Our approach
Haydock were running three concert nights during 2009 and one was the Charlatans – one of Manchester’s finest bands. Once we heard that they were playing, we immediately recommended a tie-up with xfm – Manchester’s indie radio station – and then we had to get both parties to work together. It was as easy as that. What a great way to promote Haydock in Manchester!
Results
Fantastic! The evening was a great success and even doubled up as the launch party for xfm’s new breakfast show DJ – Pete Mitchell. The promotion allowed us the opportunity to talk up all the fun of the races – as well as providing the radio station with a focus for their new DJ – everyone went home happy – if a little sweaty..
Client Testimonial
“The promotion worked for both parties in equal measure – a great idea, executed well”
