The brief
To create a website that more accurately reflects the scale, scope and quality of Hydratight as a business while still containing relevant information on products and services.
Our approach
The current website was hard to navigate, complicated, incomplete and didn’t position the company effectively. Our role was to work with the marketing department to convince senior managers of the need to completely overhaul the site – using it as an opportunity to revisit the entire site, its purpose, its content and the long-term strategy for its role in the growth of the business – globally – over the next five years. We understand the need to produce meaningful proposals that show the vision – spending five and six figure sums on websites that will provide ‘jam tomorrow’ is a complex process and we can help make that decision easier and the process run smoother. Hydratight’s intranet and email templates now follow the same look and feel and we’re currently translating the website into multiple languages for increased usage.
Results
The site firmly positions Hydratight as a global authority on pipeline and joint integrity. It is a resource-rich site, kept up-to-date daily and with strong links on Google, which provides Hydratight’s sales teams and technicians around the world with information at their fingertips – as and when they need it. A truly effective solution whatever your viewpoint.
Client testimonial
“Finding one solution that works across continents is a tough challenge, but Access rose to it; helping Hydratight to elevate its position in the global marketplace”
