Project
Various projects including Branding, What’s On Guide, Visitor Site Guides, Venue Dressing, Education Literature, Annual Reports, Special Exhibition Marketing, MOSI Membership Packs, Corporate Hospitality Sales Tools, Vehicle Livery, Stationery, Corporate Membership Packs, Souvenir Guides (for sale) et al.
The Brief
As brand guardians for MOSI, it is our job to ensure that the brand stays consistent throughout, but that MOSI portrays a constantly fresh face to the public and all their stakeholders. However, we have to balance this with the needs of the piece we are designing; an Annual Report for the Trustees and potential investors; Conference and Events Sales Pack, including a piece of direct mail and follow up brochure to sell MOSI as a venue; bi-annual What’s On Guides – 18-20pp pieces of literature that are distributed all over the Northwest containing all the activities and exhibitions at MOSI for the coming 6 months. The list goes on, but we constantly regenerate and reinvent the way that MOSI communicates with its public.
Our Response
We work with MOSI year on year, taking the visitor feedback to improve the way we display things such as a site map, listening to teacher feedback on the literature they receive from MOSI to encourage them to bring their class groups to visit, working with the conferences team to ascertain their needs. All this goes into our design brief to get the best result, first time.
