The Brief
To create a brand identity for the Museum of Science and Industry in Manchester that positions them as a world-class attraction.
Our Approach
After weeks of studying, not just MOSI visitor research but studying museums worldwide (unfortunately from our desks!), we drilled down to the real issues that face MOSI. The solution had to encompass all the values of the Museum and help change the perceptions that people have of a Science & Industry Museum. We provided a contemporary and exciting solution that was flexible and enabled us to get across all the facets/themes that the Museum covered. It was a radical solution for the Museum, not least because we changed their name – to MOSI!
Results
Work started almost 3 years ago and whilst there was a transition period that took almost 12 months to complete (i.e. every piece of signage, literature and rubber sold in the shop had to be re-branded!), we are still evolving the brand today. We were determined that MOSI shouldn’t stand still and should keep moving forward, showing the dynamism of the Museum. During financial year 2007/8, MOSI visitor numbers doubled from the previous year, whilst this cannot and should not be totally attributed to a re-brand, we know that anecdotally, the people of Manchester feel as though new life has been breathed in to a Manchester institution and that it has inspired people to visit.
Client testimonial
“We’ve worked with Access for many years now on various projects and they have consistently demonstrated that they understand the heart of our brand. They presented a vibrant and versatile visual identity that allows the Museum to constantly change with the times”
