The Brief
To create a microsite to promote the UK launch of the Terminator Salvation that incorporated a film trailer and an online competition for data capture. The competition had a short lifespan of 30 days.
Our approach
We created a flash microsite with PHP backup and quirky flash enhancements. The competition page was set up for data collection, with the functionality to select winners at random.
Results
A great success! We drove over 2000 visitors to the site within the month the competition was live and achieved a low bounce rate (13%). The bulk of traffic was direct traffic, followed by a few referral sites (which were mainly competition portal sites).
