The brief
To introduce a wider cross-section of the community to the benefits offered by the Flexible Support for Business service.
Our response
Using radio and online, we produced a campaign extension that promoted inclusiveness and encouraged audiences of all abilities, ethnicities, sexes, and age to contact the FS4B for help and guidance specific to their requirements.
The online routes covered a variety of attitudinal and behavioural networks, (Unanimous and Adconian), which allowed us to successfully target each audience discreetly.
Results
With this campaign we proved that it is possible to target traditionally hard-to-reach audiences using the latest online techniques.
Testimonial
“As usual, Access approached a tricky brief with aplomb, delivering a highly innovative solution that was both creative and sensitive to the needs of our audience”
