The brief
To launch Flexible Support for Business for the Welsh Government Assembly – a new support and advice service aimed at businesses in Wales.
Our response
We used a range of local and national press titles in Wales, search engine marketing (SEO & PCC) and online display executions, as well as creation of an emailer, print materials and an exhibition stand design for a range of events.
The core message of the campaign was to promote the resources available via Flexible Support for Business and how they can help your business to start, grow and prosper, just as they did for the people highlighted in the campaign (as testimonials).
There have been a number of spin-offs from this project including a focused ‘credit crunch’ campaign using DM and e-marketing to business intermediaries, which is still ongoing.
Results
The levels of enquiries to the website and the telephone line have been extremely encouraging, proving both the need for and the level of interest in the new service. Website increases have been staggering; from a base in September 2008, the daily average more than doubled by March 2009 - increasing penetration from 6% of businesses in Wales to over 15%.Similarly, telephone calls to the call centre increased by 87% over the same period – both exceeding some tough targets.
Testimonials
“Flexible Support for Business is an incredibly valuable service for business people all over Wales. Access helped us to elevate its profile in a professional and highly engaging way”
