Haydock Park's On The Access Radar

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Manchester based creative agency Access Advertising Marketing and Design has been appointed by Haydock Park Racecourse to develop a multichannel communications campaign to attract its fellow Mancunians to the races during the summer of 2008.

Haydock Racecourse on-board with Access

Details of the innovative recruitment campaign, which is based around a high profile launch event in May to unveil Haydock's extensive summer race programme, are still under wraps. But Simon Landi, Managing Director of Access assures us: "It will bring all the excitement of a day out at the races to the streets of Manchester, work has already started on the project and we are all looking forward to a thrilling event and a sensational season."

As Manchester is not historically thought of as a racing city, Access faces the task of raising general awareness of Haydock Park in Manchester and aims to position the track as a great place to have a fun day out.

Haydock awarded the project to Access after a four-way pitch. The original brief called for something that ‘broke all the rules and challenged conventional racing communication'. And according to Dickon White, Managing Director of Haydock Park: "We awarded Access the business based on their passion and creativity in producing an idea that captured the imagination of the panel."

He continues: "Some people see going to the races as an expensive day out, but Haydock Park is a relaxed track where you can chill with friends and enjoy a little escapism. Our research shows that a day at the races ticks many people's boxes when thinking about a day out, but that Haydock just isn't on Manchester's radar. I'm confident that Access' launch event, and the campaign surrounding it will change this."

Press Release date | 16/01/2008

Notes to Editors:

  • Access Advertising is a small independent agency, based in the heart of Manchester, which specialises in creating successful brands and generating the right exposure for its clients.
  • Access core skills include brand development, strategy planning and research, advertising and creative design. Other services include direct marketing, media production, artwork and art direction, copywriting, account management, media planning and print management.
  • Moreover, in February 07, Access launched a new subsidiary company Access Digital to meet the ever-growing demand for services in this evolving arena
  • Access is proud to work with clients in the public and private sectors, including Greater Manchester Police, the Museum of Science and Industry, Neville Johnson Offices, Manchester City Council, Village Hotels & Leisure Clubs, and Visit Chester and Cheshire. The agency is also proud to hold the guardianship of the 2008 Liverpool Capital of Culture branding.

For more information, please call Kirstie Jennings-Brown, Account Manager at Access
On: 0161 872 3455 or via email: kirstie [at] accessadvertising.co.uk