Digital Marketing
Digital Strategy
We work with you to understand where you want to get to and why you want to get there - then we plan how we’re going to get you there.
Using our tried and trusted planning process we gain insights, gather data, research your audience and draw on our collective experience to guide you through the digital landscape. And, with a wealth of experience in offline marketing, we understand how digital works in the mix and how to deliver the best return on your investment.
Online Media Planning
With our strategic partners we plan and develop campaigns that work hard across the right media channels and sites. Creative planning, combined with creative design and execution, ensures that messages are delivered effectively, to the right audience, at the right time, via the hardest-working media, at the best value. And, as with everything we do, we measure, test, refine and analyse to ensure you get the best results.
Email Marketing & eCRM
Lead generation campaigns, acquiring new customers, customer retention, re-activation, cross-selling and conversion - our high quality email marketing campaigns produce tangible results, and can play a major part in your CRM strategy.
Our wealth of experience in Direct Marketing is reflected in our drive to produce outstanding results while keeping your budget under control. We help you communicate effectively with your customers by developing engaging content strategies, segmenting your customer data and delivering timely personalised messages. Using industry-leading platforms we ensure deliverability and your sender reputation meets the highest standards.
Read more on email marketing in our blog: Has email marketing come of age?
Mobile Marketing
With mobile device sales having overtaken desktop PCs, not having a mobile strategy is not an option - it’s where your audience are, or soon will be. Understanding what they need while they’re ‘on the go’ is key to developing your strategy - mobile app, single site responsive design, dedicated mobile site content or simple SMS marketing - we can help you get to market cost-effectively.
Social Media Strategy
Listen, Learn, Engage, Act and Measure.
We’ll help you find the most effective ways to integrate Social Media across your marketing communication strategy and into your business processes. Working with you, we'll develop a Social Media game plan and put the tools and knowledge in the hands of you and your team.
Display Advertising
Working with our media partners to utilise cutting-edge ad serving technology, we creatively combine persuasive messaging with sophisticated targeting to deliver effective campaigns. Boosting traffic to your site via direct response or by increasing search traffic following exposure, display advertising delivers tangible results.
Search Marketing (PPC & SEO)
We create local and global campaigns blending paid and organic search to raise brand awareness, drive traffic and increase sales. We use a joined-up methodology to identify, persuade, acquire, and convert your prospects. With existing campaigns we can advise on strategies to minimise waste and increase efficiency to make your online spend work much harder.
Analytics, Metrics and Measurement
Measure, test, learn, refine and repeat.
Whether improving the usability of a website, analysing the effectiveness of an email campaign, or optimising the performance of display media, we sift through the available data to tell you what’s happened (in a language you can relate to) and recommend what you should do next.
