Integrated Campaigns

Agencies have been integrating campaigns for decades – there’s nothing new in that.

But at Access it’s the idea that comes first. Once we have an idea we ensure it fits within the appropriate communications channels before presenting the idea to clients.

The key is to use each channel both seamlessly and effectively to its strengths. So a TV campaign with Social Media and microsite Call to Action, work as a ‘multiplier’ not individual elements. 

Most of our campaigns have some kind of integration or multi-channel activity. Whether we are responsible for all aspects of it or otherwise, we can easily adapt third party campaigns/brand guidelines as well as acting as brand guardians for other campaign elements.