Research & Focus Groups

Where would we be without insights? And while we are experts – even experts sometimes need help.

So we use research, whether it’s from existing sources, such as the internet, the library(!), consolidated sources (such as TGI or Mosaic profiling), bespoke qualitative or quantitative research. Or from more cost-effective sources, including our own in-street vox pops and online surveys, whatever the data obtained, the the key is in the interpretation. We use it wisely and effectively to gather insight, to test our creative, to test online usability and to track brand awareness and effectiveness. 

As you’d expect, most of our most successful campaigns have benefited from some level research, whether that’s a series of focus groups even amongst our friends and family or a more comprehensive form of organised research.