Hydratight’s website needed a new look, a more hi-tech feel and more visitors. The new site needed to focus less on product and more on Asset Integrity Management – a lifetime approach to customers’ assets. How could a website reposition a company?
Lock Access’ best creative and digital minds in a room, add some future-proofing, usability testing and the pressure of time and see what happens.
A brand new global site in six languages, with mobile friendly features, an easy to navigate mega-menu, dynamically generated content and a much more dynamic and visual way of demonstrating Hydratight’s offer. Month on month, the analytics show bounce rates are dropping, CTRs are increasing and CPC are decreasing.
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