The Question
How do you get pregnant smokers and their partners to quit in the North West?
Smokefree Northwest
The Answer
Find the best medium to connect with a tricky audience and launch in tandem with NHS activity for maximum exposure.
The Results
Access created a regional, medium-weight TV advertising campaign, supported by PR, press and online. The campaign saw 80% uplift in calls to the helpline and midwife feedback suggested a high recognition and discussion.
The Client's Thoughts
"Access worked incredibly hard, overcoming tight deadlines and regulatory obstacles to produce a memorable campaign that achieved its main objective: getting more people to think about giving up smoking"
Awards & Accolades
2010 Social Marketing Awards - Winner of 'most effective use of budget'
2010 Summit International Competition - Smokefree Northwest TV Campaign - Silver
