I don’t like tea, I like gin...
Submitted by Rossana Murphy on 25 January 2012
Well what can I say. There are not enough adverts out there anymore that make you chuckle out loud, but for me Aldi's efforts definitely struck a chord.
Humour is always a great way to connect with an audience, doing it right means not only engaging the viewer but ensuring they remember your product, and I think Aldi has managed to do this perfectly.
Whether it’s the “gin loving pensioner”, the “like it parrot” or more recently their spin on the Special K adverts, they never fail to amuse.
Rossana Murphy
Account Director
Comments
Cheers Rossana, I agree very entertaining clever ads - but has it made you shop in Aldi? - Surely that's the purpose of the advertising? Or is it just to make Aldi consumers feel good about themselves, 'we shop in a cool shop'? Its a very brave strategy in a market dominated by an ongoing price war...
BTW - my favourite is the Mayonnaise one!
Add new comment