"I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game." --Tom Landry
For the last few months, here at Access we have been managing an exciting branding project for a long standing global client of ours - Hydratight.
At the start of the financial year, the client shared ambitious business growth objectives with us. Through our knowledge of their capabilities and expertise as a company, analysis of internal and external research, and by conducting a full review of their markets and competitor activity, we recognised that in order to meet their commercial goals, there was a strong case to reposition their brand; redefining what they stood for as a business.