Blog

Our Digital Director Mark Hope wrote a blog post last year after the Cookie Law was first announced by the ICO, giving background information to what it actually meant for our client websites. Since then, things have changed. The new EU Cookie Law comes into play in the UK on May 26th after a ‘year of grace’ for UK websites. This will mean that users will have to give their consent if you wish to continue gathering data about their visits.

What is a Cookie?

A cookie is a file that is stored on the user’s device to identify them each time they arrive on your site. When the user loads a web page their browser will send back any cookies generated by the site so that the site can see if certain settings need to be loaded if the user has visited before.

I recently returned (Twitter followers might already be aware), from a trip to New York City - definitely one of the World's most exciting and vibrant places to visit. And a City that (as you'd expect) has embraced the digital revolution with gusto; which is great when you're trying to figure out the Subway map, book a restaurant in SoHo, find tickets for a bus tour or check times for a show on Broadway. WiFi is as popular as the Yellow Taxi, and it’s just what you need if you want to advise others of good and bad service provided by hotels, restaurants, shops... etc

I find myself mentally willing Richard Branson and the Virgin brand to continue with their incredibly nice take-over of the world, so when my expectations just keep being exceeded by him and his band of merry customer service representatives, it makes me extra happy.

We all know content is king - and the Official Barclays Premier League Fantasy Football website is no exception - especially when I'm sitting proudly at the top of the Access league...

But it's also an extremely frustrating site which isn't the best designed and doesn't have the user experience at the heart of it's layout. For instance why should I have to re-sign in every time I want to check any aspect of my account? (I know the new European Cookie Law is due soon, but I'm sure it's nothing to do with that). But it's the mobile experience that annoys me the most. Last Saturday morning I tried for nearly half an hour to login, change my team and transfer one player to no avail - and of course I'm glad!