I'm an avid gamer and recently have been spending far too much time in the virtual world of Rockstar games' Grand Theft Auto 5(GTA5). If you're not into gaming or in case you're not familiar with GTA5, it’s an open world 'sandbox' type of game; meaning you can go anywhere within the confines of its 'world' and it's world is huge. Set in the fictional city of 'Los Santos' there are hundreds of miles of highways and roads, vast expanses of cityscape, sprawling suburbs, open countryside, desert, rugged mountains, coastlines and you can even explore the open water, above and below the surface.
Advertising is everywhere in GTA5. In-game TV, radio, posters, billboards, even graffiti; but it's all spoof and parody. Mostly done for satirical purposes, GTA5's advertising holds a mirror up to the questionable sides of American culture. Analysing the in-game advertising could be the subject for another lengthy blog post, but for now, I want to talk about product placement.