Haydock Park Online Campaign

The Question

During a traditionally quiet period, how do we drive Mancunian visits to Haydock Park racecourse via the website?

The Answer

Engage email lists from ASOS, run online advertorials in the MEN and several PPC campaigns targeting ladies / men / corporate and race goers.

The Results

With our effective targeting, web hits were up over 25% during the campaign period, with 600% uplift in responses from the Manchester region.

The Client's Thoughts

"Through effective creative and targeting, Access have helped us to dramatically improve visitors from the Manchester region and weʼre confident they can help us do the same for our core audience moving forward".

Related Work/Projects
Haydock Park Marketing Materials
Haydock Park Website

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8th Floor, Trafford House, Chester Road, Old Trafford, Manchester, M32 0RS
0161 872 3455

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