The Question
It’s controversial, shocking and widely disputed. How are you going to get families to this exhibition and travel outside their usual drive time?
Museum of Science & Industry Bodyworlds 4
The Answer
Work with the marketing team at MOSI and the BODY WORLDS team in Germany to develop an integrated campaign. Use clever media and a staggering strategy to draw the crowds for longer.
The Results
The media strategy saw visitor numbers to MOSI double that year, largely due to the crowds we helped pull into BODY WORLDS 4 – almost 300,000!
