The Question
Alcohol, obesity and smoking are the key issues affecting Cumbrian health. How do you promote the new NHS Cumbria service without alienating different communities?
NHS Cumbria Health Counts
The Answer
Cumbria health counts: a campaign using real people and real numerical facts to inspire a healthier lifestyle. Press and outdoor directed consumers to a dedicated website, creating awareness about the service and encouraging calls.
The Results
Research showed the campaign was extremely well received - great news given the difficult subject matter. Partnerships were formed at local level with businesses, authorities and housing associations.
The Client's Thoughts
NHS Cumbria Communications
"Access helped us to deliver a campaign that communicates the importance of leading a healthier lifestyle in a simple, positive and non-judgemental way. We were delighted with the results and feedback that proved our key messages were getting through."
