The Question
How can the Trafford Centre educate consumers on store information, products and special offers to turn browsing into buying?
Trafford Centre Magazine
The Answer
An inspirational in-store magazine; free of charge and packed with features, trends, products, news and information. Access had to identify key fashion trends and liaise with PR departments to find products that appealed to the target audience– and turn it around fast.
The Results
A hard working, fast-flowing publication fit for the Northwest’s leading shopping centre. It contains 50% more product with a wider range and sells harder than ever.
