The Question
The launch of Virgin Trains’ new direct service from Euston to Chester could mean an influx of visitors. How can we capitalise on it?
Visit Chester and Cheshire Virgin Train Campaign
The Answer
Work fast and pull out all the stops to bring together a comprehensive campaign on a budget.
The Results
Access art directed, designed, and media planned a successful DM campaign. The email campaign alone outperformed its forecast response rate by 100%.
