The Question
Does inclusive have to be patronising? How could the Welsh Assembly Government introduce a wider cross-section of the community to it's flagship support brand - Flexible Support for Business?
Welsh Assembly Government - I'm Me Campaign
The Answer
Using radio and online, Access promoted inclusiveness and encouraged audiences of all abilities, ethnicities, sexes, and age to contact the FS4B for help and advice.
The Results
Access proved that it is possible to target traditionally hard-to-reach audiences using the latest online techniques, including behavioural targeting and re-targeting methods effectively.
