What would make Flexible Support for Business - a new support and advice service from the Welsh Government Assembly - attractive to businesses in Wales?
Welsh Assembly Government – Support for Wales
The Question
The Answer
Use a strong message - ‘start, grow and prosper’ - in local and national press, SEO & PCC campaigns, online display executions, emails, print materials and exhibition stands.
The Results
The average number of daily web enquiries more than doubled and call centre responses increased by 87% over the same period.














