Office of Fair Trading - Codes

The Question

What do Approved Codes mean? The OFT wanted strategic planning and execution of an online campaign to drive consumers to their website to find out.

The Answer

We devised and executed an online plan to target the relevant audience including PPC, vibrant media and display advertising across networks including Google Content Network. We also designed and built banners ads for a selection of industries.

The Results

Great success. Saw an increase in traffic to the site and overall increased awareness of CCAS.

The Client's Thoughts

"The online codes campaign was a great success. The use of ppc, banner advertising and vibrant media was successful in driving traffic to the site. The comprehensive online strategy and engaging creative ensured we were reaching the target audience at the right time, in the right place with the right message".

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Related Work/Projects
Office of Fair Trading - Scamnesty
Office of Fair Trading - Website

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