Office of Fair Trading - Scamnesty

What can the OFT do to warn vulnerable socio-demographic groups of the dangers of online scamming techniques - such as miracle slimming pills?

Find a unique way to attract attention and direct responses to the Consumer Direct website. Namely, produce two ‘fake’ campaigns in one month.

Over 15,000 people interacted with Access’ campaign in one month - hopefully learning not to trust everything they see on the Internet.